ULTIMA has been featured in issue 25 of the Cosmedic by SGMK (Swiss Society for Medical Cosmetics) magazine. You can find the full article translated into English below:

ULTIMA FACE Lift – simple, smart, painless

The E-Fit ULTIMA, a non-surgical facial treatment, redefines beauty and a healthy, youthful appearance. The advanced HILEFT therapy (High Intensity Light and Electro Facial Therapy) goes beyond surface-level beauty, penetrating deeper, lifting the skin intensely, and firming the underlying muscles. By Roland Wagner.

WHAT TREATMENTS DO CUSTOMERS CHOOSE?

Customers prefer treatments with the following attributes: new on the market, painless, immediate main effect, no side effects, and fast results. Unfortunately, in pursuit of these “game-changer treatments,” the medical beauty industry often ends up searching in archives rather than innovating in the lab. Many brand-name device manufacturers focus more on marketing than on device development, leading to changes in product names or colors instead of presenting genuine revolutionary “game-changer treatments.”

EXCEPTIONAL INNOVATIVE DEVICE MANUFACTURERS

Since 2010, I have been involved in the medical beauty market and have eagerly awaited new device manufacturers that bring “thinking outside the box” innovation concepts and launch new game-changer treatments. E-Fit Ltd. from Budapest, Hungary, is one such “nerd company,” with more R&D (Research & Development) staff than technical personnel. Even the office assistant operating the printer holds a master’s degree. E-Fit in Budapest is brimming with PhDs. With the new “ULTIMA” brand, they are developing genuine, uncompromised innovations. Currently, they are launching the ULTIMA FACE for non-invasive facelifting and skin rejuvenation. The R&D pipeline is packed with projects, and the next groundbreaking ULTIMA project is already in the MDR (Medical Device Regulation) process, set to bring excitement to the medical beauty industry by 2025.

WHAT TECHNOLOGIES ARE IN THE ULTIMA FACE?

ULTIMA FACE is a non-invasive neuro-muscular facelift device combining EMS (electrical muscle stimulation) and LED (Light Emitting Diode) red light. It uses the patented IST+-EMS technology by E-Fit Ltd., enabling a safe and highly effective HILEFT (High Intensity and Electro Facial Therapy) method. In addition to IST+ technology, it combines an intense 120-watt LED red light (730 nm/940 nm). Clinical studies confirm the effectiveness of EMS and LED for skin rejuvenation and muscle lifting. The enzyme creatine kinase (CK) appears in muscle tissue as a result of muscle stress. Studies show that CK levels are significantly higher after EMS than conventional weight training and can be detected in the body for up to 72 hours post-treatment.

WHO ARE THE ULTIMA TREATMENT CLIENTS?

The trend for non-invasive, painless treatments without side effects and with fast results continues. Worldwide, injections by doctors remain “top-of-the-range.” Collagen and hyaluronic acid booster injections with calcium, lactic acid, hyaluronic acid, and neurotransmitter inhibitors (Botulinum toxin type A) are popular. However, it’s a fact that injections are not pain-free and don’t always create a natural result. ULTIMA could be an alternative or at least a promising primer to these popular injections. Years of neurotransmitter inhibitor injections can lead to muscle atrophy (muscle shrinkage). This loss of facial tension and contour is a consequence of muscle atrophy in the face. “Bodybuilding” for essential facial muscles (frontalis, masseter, buccinator, zygomaticus) naturally and reliably solves the atrophy issue—without regular injections. ULTIMA clients are those tired of injections, seeking a natural method for facial tightening and skin rejuvenation.

WHAT IS THE TREATMENT PLAN?

Apart from pacemakers, the usual contraindications should be considered. Before the ULTIMA treatment, a gentle peeling prepares the skin. According to the manufacturer E-Fit Ltd., a visible difference can be achieved after only six weekly 30-minute individual treatments. Before-and-after pictures are already available at www.ultimaface.com. Subsequent results can be maintained with follow-up treatments every eight weeks. Right after the ULTIMA treatment, it is highly recommended to supply the trained muscles with water, amino acids, and proteins. No treatment interruption is necessary, but due to elevated CK levels, only one treatment can be performed per week.

Roland Wagner is an Executive MBA FH and managing director of V-Skin Medical Beauty AG and Laser Clinic Switzerland GmbH, as well as a certified skin and laser expert. www.vskin.ch | TikTok: @laserclinicschweiz